Marketing through mobile technology changes so quickly. There are constantly new ideas, but mobile apps seem to be one technology that is not going away any time soon. Innovative companies such as DoubleDutch.me are paving the way for mobile apps designed for enterprise events and conferences.
If you want your business to succeed, you have to get involved in mobile marketing.
These are four trends worth pursuing:
Bidding in Real Time
You need to know your audience and you need to know what audience will help your company succeed. If you have a group of users who do not help your business, why carry that dead weight around? Apple has created an advertising identifier to help you get the best targets for your investment and the app also helps you bid in real time so that advertisers can make sure they are spending their money appropriately, too. Return on investment (ROI) is important for all businesses involved in targeting and bidding.
Track, for Real
Whether or not tracking continues to be a hot topic of debate is a moot point, because tracking really does work. When you can follow your mobile campaigns and see what is working, you will have a better return on your investment and a better understanding of what makes your customers tick. Why waste money when you are in the business to make money. Tracking is vital to optimize your marketing expenses. As tracking becomes less of an open debate and more acceptable, there will be more apps and tracking programs available for business owners.
When you get down to the nitty-gritty of data, step back and turn to BIG DATA. Any big data that you can use will help you get more in tune with your customers. Mobile apps collect big data and when you harness it, you can watch your business grow. You can personalize your campaigns, connect with your clients, and start watching the dollars roll in. Data shows performance and it allows business owners to make big decisions, because they can see what works in their own business and in the businesses of others. With the Internet, the amount of data is practically endless and your creativity is the only thing that can hold you back from using that data to create something bigger!
Smartphone Behavior Grows
As with all technology, as it becomes more accessible, it becomes less expensive. This means that tablets, smartphones, and other small mobile device usage will grow as time goes on. This means that you and all of the other business owners will have even more opportunities to get your customers engaged with mobile technology. You need to get busy learning how everything works and how you can tap into the demographics that are growing in mobile apps.
Whether you decide to use mobile apps for advertising purposes, you create mobile apps as a business, or you would like to connect a mobile app to your business, the business of mobile technology is not slowing down and if you are not engaging your business in mobile technology, you are losing out on a big market share.